With the confidence to conquer any road, and an impressive mix of performance, style and innovation, the all-new Audi Q7 is a real projection of greatness. Literally. All effects filmed on location, in camera, in real time. No VFX were added during the post-production of this video.
Behind the scenes...
In the land of quattro, there are no shortcuts to greatness. Go behind the scenes to see how we turned the all-new Audi Q7 – with an impressive mix of performance, style and innovation – into a real projection of greatness.
CREATIVE CREDITS:
Ad Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Creative Director / Copywriter: Jon Webber
Senior Art Director: Allan Mah
Agency Producers: Tara Handley, Christine Pacheco, Clair Galea, Ola Stodulska
Account Director: David Tremblay
Account Supervisor: Lance Kowlessar
Strategic Planning: Emma Brooks, Jamie Cuthbertson
Media Agency: MediaCom
French Agency: Tank
Production House: Sherpas Cinema
Director: Dave Mossop
Executive Producer: Malcolm Sangster
Director of Photography: Byron Kopman
Video Post Facility / Editing Company: Sherpas Cinema / zulubot
Editors: Dave Mossop, Jay Baker
Colorist / Transfer: Color Matters, Eric Rosen
Composer: Jacob Yoffee
Audio Engineer: Jacob Yoffee
Projection Mapping: Go2 Productions
Executive Creative Director: Adrian Scott
Creative Director: Craig McEwen
Art Direction/3D Animation: Joe Surachet
Compositor / Visual Effects: Nash Sittisarebute
Production Manager: Marie Laderoute
Technical Producer: Scott Justis
Production Manager: Liz Toscano
Qlab Programmer: Dan Mulcahy
Lead Projectionist: Carr Salvo