The comical campaign highlights how you're always going to be better off healthy. People’s relationship with their health is changing. Health is no longer a destination, but a lifetime journey that includes fun exercise, good friends, passions and purpose, new adventures and the occasional indulgence. It’s not all about what you remove from life but rather what you add, to make life more fulfilling.
Nature’s Bounty has always given people more control when it comes to their health. They were pioneers in the category, providing people with vitamins, minerals and supplements to help set a foundation for their healthy lives.
In this new campaign, live today, the company shows that no matter what happens in the future, both from a long- and short term perspective, you’ll always be better off healthy. Because even if the future is completely unpredictable, one thing is certain: you won’t find yourself in a situation where being healthy isn’t a good thing.
The campaign comprises three films featuring people interacting with their future selves. Each character is pleasantly surprised to see how well equipped they are to face their future — thanks to the care they’ve taken by using Nature’s Bounty products and staying healthy.
Story originally appeared on: Little Black Book
You can check out two more comical spots below:
Creative Credits:
Client: Nature’s Bounty Broadline & Optimal Solutions/NBTY
Campaign: Better Off Healthy
Title(s): “Stuck”, “Treadmill” and “Model”
Launch Date: 10/10
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Matt Ian
Senior Copywriter (“Model”): Jim Curtis
Senior Art Director (“Model”): Ryan Fitzgerald
Copywriter (“Stuck” and “Treadmill”): Ulrika Karlberg
Art Director (“Stuck” and “Treadmill”): Felipe Mollica
Chief Creation Officer: Sally-Ann Dale
Senior Broadcast Producer: Brett Fisher
Broadcast Producer: Leah Donnenberg
Executive Design Director: Rob Trostle
Head of Art Production: Cliff Lewis
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Ramon Jimenez
Senior Strategist: Danielle Vasan
Strategist: PJ Mongell
Senior Communications Strategist: Elsa Stahura
Communications Strategist: Kevin Wilkerson
Data Strategist: Anthony Khaykin
Group Account Director: Kelsey Robertson
Account Director: Alex Budenberg
Associate Account Manager: Elizabeth Sova
Account Supervisor: Kristin Postill
Account Manager: Sophia Bernard
Project Manager: Claire Arendse, Dean Farella
Client: Nature’s Bounty
Chief Marketing Officer: Derek Bowen
Production Company (“Stuck” and “Treadmill”): WW7
Director: David Shafei
DoP: Damian Acevedo
Executive Producer: Josh Ferrazzano
Producer Bo Clancey
Production Designer Jerrod Littlejohn
Make-up Dominie Till
Editorial (“Stuck” and “Treadmill”) NO6
Editor Jason MacDonald
Assistant Editor Ling Chua
Executive Producer Corina Dennison
Producer Laura Molinaro
Post Production (“Stuck” and “Treadmill”) Eight VFX
Executive Producer Juliet Tierney
Producer Michael McCarthy
Creative Director Jean-Marc Demmer
VFX Lead Fabian Coupez, Joe Chiao
Color (“Stuck” and “Treadmill”) Company 3
Colorist Tim Masick
Music (“Treadmill”) Beacon Street
Sound (“Stuck” and “Treadmill”) Heard City
Managing Director Gloria Pitagorsky
Executive Producer Sasha Awn
Producer Talia Rodgers
Mixer Evan Mangiamele, Keith Reynaud
Production Company (“Model”) Biscuit
Director Isaiah Seret
DoP Thierry Poulet
Executive Producer Rick Jarjoura
Producer Jonathan Wang
Editorial (“Model”) NO6
Editor Jason MacDonald, Nick Schneider
Assistant Editor Ling Chua
Executive Producer Corina Dennison
Producer Malia Rose
Post Production (‘Model’) MPC NY
Managing Director Justin Brukman
Executive Producer Camila De Biaggi
Senior Producer Matthew Loranger
Visual Effect Supervisor Vicky Osborn, Paul O’Shea
Lead Flame Artist Luc Job
Flame Artist Jami Ross, Mindy Dubin
Color Grade (“Model”) MPC NY
Colorist Adrian Seery
Executive Producer Dani Zeitlin
Producer Adrienne McNeary
Music (“Model”) Found Objects
Executive Producer Jennie Armon
Composer Found Objects
Sound (“Model”) Heard City
Managing Director Gloria Pitagorsky
Executive Producer Sasha Awn
Producer Talia Rodgers
Sound Design & Mix Keith Reynaud