Rapper Lil Jon puts a spin on his hit song “Turn Down for What” in the latest PSA for Rock the Vote. “Turn Out for What,” cut by Whitehouse Post’s Trish Fuller, is a star-studded short film featuring celeb cameos including Whoopi Goldberg, Fred Armisen, Lena Dunham, Natasha Lyonne, and Sophia Bush, who share the belief that we should all “turn out” for something.
Directed by Brody Baker and produced by 1985, the film is a frenetic montage emulating the energy of Lil Jon’s “Turn Down for What” music video spliced with celebs dancing and declaring the reasons they showed up to the polls. Student loans, the legalization of marijuana, the environment, and gay rights are all causes featured as Fuller’s fast-paced, well-timed cuts pulse with an energetic call to action.
Credits:
Client: Rock the Vote
Title: “Turn Out For What”
Agency: Starworks Group
Creative Director: Brody Baker
Production Company: 1985
Executive Producer: Kaitlyn Parks
Director: Brody Baker
Writers: Doug Manley, Brody Baker
Director of Photography: Ivan Abel
Line Producer: Craig Dibiase
Production Designer: Andrea Huelse
Editor: Trish Fuller
Colorist: Tom Poole
Sound Mixer: T. Terressa Tate
Casting Director: Lisa Duckworth
Special thanks to: Milk Studios, Whitehouse Post, Company 3, Royal T Room, Method, Fatking Films. via: Trust Collective