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Vain Vikings Battle to Capture Their Greatest Photo Moments In Comedic ifolor Commercial

ifolor, Switzerland’s leading provider of personalized photo books, has taken an unusual approach to remind us that our greatest moments can live forever within the pages of their beautifully printed books. Created by Walker Zurich, this left-field 60-second TV ad was directed by Knucklehead’s Ben Gregor and written by Roger Beckett.

Two gangs of Viking re-enactors prove that even in the heat of an epic battle, you're going to need some documentation. Cameras and selfie sticks are as crucial as battle-axes in this comedic Viking free-for-all, where the warriors are more concerned with posing mid-battle for a quick pic than they are with defeating each other.

Creative Credits:
Client: ifolor AG, Switzerland
Head of Marketing and Communications DACH: Dominique Baumann

Ad Agency Zürich: Walker
CD: Pius Walker
CW: Roger Beckett
AD: Jenny Grunberg
Account Director: Cornelia Nünlist
Art Buying: Catherine Elf

Production Company: Knucklehead
Director: Ben Gregor
Producer: Sara Cummins
DP: Christopher Sabogal

Post Production: Finish
Editorial: Whitehouse Post
Editor: Ben Stephens
Colorist: Paul Harrison
Post Producer: Cheryl Payne

Sound @ Wave: Parv Thind
Latvian Production Company: Baltic Pine