Coffee Art, every image was made using only 100% Tim's coffee.
Despite the fact that Tim Hortons has nearly 80% share of all takeout coffee in Canada, many people don't realize the care and craftsmanship that goes into every cup of Tim Hortons coffee. This commercial was designed to change that. Shot over the course of 17 days, it was animated entirely out of Tim Hortons coffee beans and coffee grinds, using stop-motion photography. The result is a commercial that had as much time and care and craftsmanship put into the production as Tim Hortons puts into making the cup of coffee that Canadians love.
Creative Credits:
Ad Agency: JWT, Canada
Chief Creative & Integration Officer: Brent Choi
Executive Creative Director: Paul Wales
Art Director: Andy Brokenshire
Copywriter: Jed Churcher
Planners: Doug Poad / Chantaie Allick
Head of Production: Pam Portsmouth
Account Team: Scott Miskie / Renee Ray / Cameron Stark
Client Team: Glenn Hollis / Brett Donald / Karen Paradine
Director: Alan Poon / Eric Malika / Robin Nishio
Production Company: Common Good / Radke Films
Post-Production: Common Good / Alter Ego/ SAUCE Production
Editing House: Common Good / SAUCE Production
Music House: Grayson Matthews
Media Agency: Mindshare
The making of Coffee Art...
The campaign is rounded out by digital and social components that include the above "Making Of" video that debuted this week on the company's Facebook page and website, as well as an open invitation for consumers and fans to create pictures of themselves using coffee grounds, in a nod to the stylings of the TVC (http://www.timhortons.com/ca/en/menu/coffee-beverages.html).