After decades of taking the creaks out of doors, WD-40 decides to let those silent doors make noise again for one special night. Thanks to the WD-40 Haunted door app, you can make any door sound like a super-creaky, scary, haunted door this Halloween.
As a kind of reverse WD-40, the brand, with their data-driven creative agency BIMM, offers this free Haunted Door app with extra scary door creaks on the one night of the year you open and close your front door the most. And to differentiate from the plethora of Halloween sound effects (SFX) apps and make the experience more authentic, the motion-activated Haunted Door SFX app only works when your door moves.
Research, in fact, shows that eight out of ten homes actually have creaky doors, but homeowners just got used to them. By offering an extra creaky door SFX app, the brand finds a way to re-heighten awareness of your own existing, albeit less dramatic, creaky doors throughout your home that could actually use some WD-40.
For your very own doortergeist this Halloween, simply download the free app, select your favourite door creak, put your phone in any strong grocery bag and hang it on the INSIDE front door handle. Each time you open the door, trick or treaters will be in for a treat. Oh, and look closely at that skull — even the details serve to reinforce the many things fixable by WD-40.
CREDITS:
Ad Agency: BIMM, Toronto, Canada
Chief Creative Officer: Roehl Sanchez
Executive Creative Director:
Creative Director: Rene Rouleau
Art Director: Noel Naguiat, Roehl Sanchez
Copywriter:Sara Cody, Rene Rouleau
Illustration: Roehl Sanchez
Design:Frank Gianforcaro
Design:Roehl Sanchez
Print Production:Ashley Mainguy
Print Production:Alice Xian
Account Manager:Alia Kuksis
Project Management: Alex Tangi
Director of Photography:
Lighting & Art Direction:
Sound Design:Earl Torno
App. development: Ralph Reefke, Alex Tarapacky