Squarespace and Google have launched a new campaign with Google Apps for Work (now known as G Suite) featuring Squarespace customers girlboss, LocoL, and Kombucha Dog. The ad campaign kicked off this morning and highlights three unique individuals whose mission-driven work makes a positive impact on their community. In addition to these ads, Squarespace also created custom templates inspired by each of these customers.
As the founder of the wildly successful online retailer Nasty Gal (which has over 500,000 customers across more than 60 countries), Sophia Amoruso has now turned her attention to helping other women be successful through #Girlboss Foundation.
Kombucha Dog combines founder Michael Faye’s two loves: animals and the raw food movement. Every bottle of Kombucha Dog tells the story of a dog in need of a new home. (More than 125 of the 150 dogs that have been on labels have been adopted!)
LocoL’s mission is to bring affordable and healthy food to communities and transform the definition of “fast food”. Roy Choi (chef behind Kogi food trucks) and Daniel Patterson (his restaurant Coi earned 2 Michelin stars) are dedicated to hiring local residents to work at restaurants, underscoring their commitment to the community.
THE CREDITS:
ADVERTISER
MARKETING MANAGER: Farah Sheikh (Squarespace)
MARKETING DIRECTOR: Amory Wooden (Squarespace)
HEAD OF MARKETING: Ashley Chandler (Google)
ADVERTISER: Squarespace, Google
CREATIVE
CREATIVE AGENCY: JOHN X HANNES
EXECUTIVE CREATIVE DIRECTORS: Hannes Ciatti, John McKelvey
SENIOR COPYWRITER: Matt McCarron
SENIOR ART DIRECTOR: Conor Hagan
SENIOR PRODUCER: Kristine Ling
HEAD OF PRODUCTION: Verena Zannantoni
MUSIC AND SOUND
MUSIC SUPERVISION: Ethan Converse
MUSIC AGENCY: SYNC or SWIM
AUDIO POST PRODUCTION: Sonic Union
OFFLINE
PRODUCER: Marcia Wigley
EDITOR: Brian May
EDIT COMPANY: Whitehouse Post
EDIT ASSISTANT: Sarah Igraine Welty, Mackenzie Alexander
POST PRODUCTION / VFX
VISUAL EFFECTS: Carbon
PRODUCER: Diane Velara, Cameron Gray
MOTION GRAPHICS: Max Benjamin
EXECUTIVE PRODUCER: Thatcher Peterson, Natalie Westerfield
ART DEPARTMENT: Chris Wiseman
COLOUR PRODUCER: The Mill
COLOURIST: Adam Scott, Nick Metcalf
PRODUCTION COMPANY: Anonymous Content
MANAGING DIRECTOR: Eric Stern
HEAD OF PRODUCTION: Kerry Haynie
EXECUTIVE PRODUCER: Nina Soriano
DIRECTOR: Daniel Kaufman
LINE PRODUCER: Laura Miller
Story originally appeared at llbonline