Sara Lee has skimped on "celebrity" talent to make the point that some things — especially dessert — shouldn't be skimped on, in the latest multi-media ad campaign for the brand's premium cheesecake range via Banjo.
The six "celebrities" Tom Cruise, Posh Spice, Barack Obama and Ricky Gervais alongside Taylor Swift are served deliciously crunchy Sara Lee by Bono. The "Lookalikes" campaign is the first major campaign for Sara Lee since its agency, O'Shea & O'Brien joined forces with Banjo.
CREATIVE CREDITS:
Ad Agency: Banjo Advertising
Production: Goodoil Films
Country: Australia
Director: Matt Kamen
Creative Director/ writer: Ben O'Brien
Creative Director/ art director: Raj Rabindranath
Producer: Andrew McLean
Executive Producer: Sam Long
Head of Broadcast: George Saada
DoP: Germain McMicking
Sound: Song Zu Sydney
Post production: The Butchery
Editor: Tim Parrington
Production Co. Art Director: Sam Lukins