TIFF has unveiled plans for Canada on Screen, a co-production between TIFF and three core project partners — Library and Archives Canada, the Cinémathèque québécoise, and The Cinematheque in Vancouver — for Canada’s sesquicentennial in 2017. Beginning in January and running throughout the year, the free programme will present moving-image installations, special events, special guests, an extensive online catalogue, screenings across the country, and a list of the 150 essential moving-image works from Canada’s cinematic history based on a national poll of industry professionals.
The Canada on Screen list includes Canada’s significant contributions to the cinematic landscape in nine categories: animation, commercials, music videos, shorts, features, moving image installations, experimental films and video, documentaries, and television shows. Screenings will be held in Toronto and cities across Canada in coordination with partner organizations.
The 10 commercials to be featured (in no particular order are below) read the full release here.
1. “Arctic Sun” Tropicana, BBDO (2010)
2. “Bike Story” Canadian Tire, Doner Schur Peppler (1990)
3. “Mona Lisa” Cadbury’s Caramilk, DDB Canada (1973)
4. “Dove Evolution” Dove Self-esteem Fund, Ogilvy & Mather (2006)
5. “It’s Not a Mistake, Start the Car!” Ikea Canada, Zig (2005)
6. “Meunier” Pepsi, Blouin Coulombe Dube Thompson (1993)
7. “Do You Eat the Red Ones Last” Smarties, Ogilvy & Mather (1967) Note: this is not the original spot
8. “On est six millions faut se parler” Labatt 50, BCP (1975)
9. “Proud Fathers” Tim Hortons, Enterprise (2006)
10. “The Rant” Molson Canadian, Bensimon Byrne (2000)