Gigi Hadid is a style icon, fitness advocate and trendsetter. And now she joins Reebok’s community of inspiring women as the newest face of the brand’s #PerfectNever movement.
According to the Reebok, the campaign represents "a powerful and inspirational call to action that asks women around the world to celebrate the beauty of imperfection and champions Reebok's intrinsic message of self-betterment." The brand's statement goes on to say that "Gigi and Reebok will challenge women to use physical fitness as an escape to drown out all of the negativity that surrounds them."
