Canada's leading supermarket chain, Loblaw make's a bold statement in it's newest ad campaign: "Mother Nature already made food as colourful and delicious as it needs to be. That’s why, as of now, no President’s Choice products will be made with any artificial flavour or artificial colour. Not one."
Let's hope Mr. Weston and his line of PC products stays true to his word.
Creative Credits:
Ad Agency: john st.
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Hannah Smit, Emma Wathan
Copywriter: Jessica Schnurr, Martin Stinnissen
Agency Producer: Anna Neilson, Cas Binnington,
Associate Creative Director, Design: Tony Ponzo
Account Service: Rena Bast, Bianca Kwasnycia, Lauren Aitchison, Kelsey Beesley
Brand Experience/Planning: Megan Towers
Production Company: Soft Citizen
Director: Terri Timely
Editing: Saints Editorial
Post Production: The Vanity
Music & Audio Production: Massive Music
Voiceover and Product-Related Post Production: Cylinder Sounds