Peter Berg and Taylor Kitsch team up in new Call of Duty ad. In advance of the November 3rd release of Call of Duty: Advanced Warfare, 72andSunny isn’t just showing viewers the greatest action game they’ve ever seen, they are letting them actually live it.
Within the new launch trailer, directed by Peter Berg, viewers are instantly dropped into an intense action sequence with Taylor Kitsch, best known for his role in NBC's Friday Night Lights and star of the coming season of HBO's True Detective with Colin Farrell and Vince Vaughn. Together, the viewer and Kitsch discover how the technology of Advanced Warfare radically transforms combat as they journey through a battle taking place in 2059.
The trailer was shot from a first person perspective, making it feel as if you are an advanced soldier, actually operating the gadgets, throwing the grenades and free-falling from building tops, all the while experiencing how the new weapons, future technology, and gear might work in the game.
A new era for the franchise, Call of Duty: Advanced Warfare was built on an expanded three-year development cycle by Sledgehammer Games, the first new studio leading Call of Duty development in a decade. Call of Duty: Advanced Warfare jolts players forward in a groundbreaking experience that’s ripped-from-the-headlines-of-tomorrow, envisioning a future where both technology and tactics have evolved to usher in a new era of combat for the franchise.
This is the second time that Emmy-nominated Pony Show director Peter Berg worked on the Call of Duty franchise, having previously directed the live action trailer for Call of Duty: Modern Warfare 3 starring Jonah Hill and Sam Worthington. The spot includes VFX from MPC LA, including heavy CG effect, carefully rigged pyrotechnics, and meticulously timed and choreographed stunts. Berg was also reunited with Kitsch, who he previously directed in “Friday Night Lights,” Lone Survivor and Battleship.
Credits:
72ANDSUNNY CAMPAIGN CREDITS
Brand: Activision — Call of Duty
Project: "Discover Your Power"
Launch: 10/30/2014
Team Credits
Partner / Client Team
CEO Activision Publishing, Eric Hirshberg
EVP, Chief Marketing Officer, Tim Ellis
SVP, Consumer Marketing, Todd Harvey
Sr. Director, Consumer Marketing, Matt Small
Sr. Manager, Consumer Marketing, Mike Pelletier
Consumer Marketing Manager, David Cushman
72andSunny Team
Chief Executive Officer, John Boiler
Chief Creative Officer, Glenn Cole
Group Creative Director, Frank Hahn
Creative Director/Designer, Rey Andrade
Creative Director/Writer, Josh Fell
Designer, Will Lindberg
Writer, Matt Spicer
Chief Production Officer, Tom Dunlap
Director of Film Production, Sam Baerwald
Executive Film Producer, Dan Ruth
Sr. Film Producer, Stanton Hill
Film Production Coordinator, Michael Quinones
Film Production Assistant, Alissa Stevens
Group Brand Director, Mike Parseghian
Sr. Brand Manager, Elaine Chu
Brand Manager, Justin Gonzaga
Brand Coordinator, Brian Kim
Director of Business Affairs, Michelle McKinney
Group Business Affairs Director, Amy Jacobsen
Business Affairs Manager, Kelly Ventrelli
Business Affairs Coordinator, Amy Shah
Chief Strategy Officer, Matt Jarvis
Co-Director of Strategy, Bryan Smith
Strategy Director, John Graham
Strategist, Daniel Teng
Production Partners
Production Company: Pony Show Entertainment
Director, Peter Berg
AD, Josh McLaglen
DP/Cameraman, Greig Fraser
Executive Producer, Susan Kirson
Executive Producer, Jeffrey Frankel
Producer, Helga Gruber
Editorial: Rock Paper Scissors
Editor, Angus Wall
Junior Editor, Austyn Daines
Executive Producer, Dave Sellars
Producer, Lauren Wilson
Producer, Angela Dorian
VFX: MPC
LA OFFICE
Executive Producer, Asher Edwards
Deputy Head of Production, Mike Wigart
VFX Supervisor, Paul O'Shea
3D Lead, Andy Boyd
2D Lead, Jake Montgomery
Production Coordinator, Ashley Greyson
2D Animation
Flame: Benoit Mannequin, Michael Vaglienty,
Matt Trivan
Nuke: Brinton Jaecks, Brady Doyle, Toma
Bowen, Dylan Brown, James Steller
Matte Painting: Eric Mattson, Rocco Gioffre
Motion Graphics Jonathan Ficcadenti
3D Animation
Modeling Supervisor: Aaron Hamman
Modeling: Steven Browning, Nobu Sasagawa, BGRL
Texture: Jennifer Kim, Brian Broussard, Hayley
O'Neill
Animation/Rigging: Steward Burris, Ian Wilson, Yvian Gnarbo
Lighting: Corinne Deorsay, Kristen Eggleston, JT
Lawrence, Nate Lapinski
FX Supervisor: Jonathan Vaughn
FX: Zach Dimaria, Nate Usiak, Arrev
Chentekian
Tracking Supervisor: Michael Lori
Tracking: Lee Mar
BANGALORE OFFICE
Asset Build: Anbarasu E, Bibin Balan P., Kunal Sarkar, Manjunath Ramakrishnaiah, Inigo Vimal Roy, Pritesh Krishnappa Kotian, Raju Ganesh S
DMP: Bakiyaraj P., Radhakrishna Rethinasamy, Sachin Sureshroa Dhapodk, Gowri Shankar Velusamy D., Swarup Kumar Panigrahi
Matchmove: Dheeraj Hebbar, Earnest Victor, Elangovan Ganeshan, Ganesh Kumar S, Leela Sankar Miriyala, Jacob T. Oommen, Prashanth Parasivam, Ranajoy Kar, Sathya Narayanan, Sindhuja B., Sumesh Chammanch
Roto Prep: Alex J., Anupam Kumar, Dileep Kumar Neerla, Gaytree Dhangar, Lokanath Sahu, M D Karthikeyan, Pankaj Chaudhary, Roy Nukala Srikrishn, S. Samson Samuel, Shashi Kant Kamal, Stalin Balan, Vamsi Krishna Reddy
Telecine: MPC LA
Colorist: Mark Gethin
Mix: Lime Studios
Mixer: Rohan Young
Assistant Jeff Malan
Sound Design: The Formosa Group
Supervising Sound Editor: Per Hallberg, M.P.S.E.
1st Assistant Sound Editor: Philip D. Morrill
Previsualization: Unit 11
Previsualization Artist: Steve Yamamoto
Previsualization Supervisor: Jill Ambrosino
Music Credits:
"Salute Your Solution" — The Raconteurs
Specialty Costumes and Weapons: Legacy Effects
Supervisors: John Rosengrant, Shane Mahan
Key Artists: Rob Ramsdell, Mike Manzel, Jeff Jingle, Trevor Hensley, Greg Smith, Wonil Song, Darnell Isom, Brian Claus, Kourtney Coats, Jim Charmatz, Nick Seldon, David Monzingo, Alan Garber, Jesse Gee, James Springham, Derek Rosengrant, Jamie Grove, John Cherevka, Ken Cornett
Key Technicians: Jeff Deist, Chris Cheatham, Cory Czekaj, Chris Grossnickle, A.J. Venuto, Antonio Contreras, Jason Lopes, Kristen Sanchez, Tracy Roberts, Dawn Dininger, Lon Muckey, Javier Contreras, Dan Driscoll, Lou Diaz, Allan Holt, Nathan Fritges, Rodrick Khachatoorian, Thomas Ovenshire, Marilyn Chaney, Damien Fisher