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New Rosetta Stone ad campaign targets Passionate Learners featuring Peter Bragiel

With the holiday season upon us, Rosetta Stone is hoping to ignite consumers’ passion for learning and exploring new cultures with a new campaign for Q4 tied to the theme of Embracing Conversation. Kicking off the campaign is a series of video and banner ad spots we’re calling “From Hola to Havana.” This national digital media campaign will reach consumers through via various channels including YouTube pre-rolls, social media, display ad buys and more.

“From Hola to Havana” follows California-native Peter Bragiel as he prepares to embark on the adventure of a lifetime to visit a country that has been off-limits to Americans for more than 50 years--Cuba. And thanks to recent steps to restore diplomatic ties, Cuba’s treasures won’t remain undiscovered forever. But Peter didn’t just want to go to Cuba, he wanted to immerse himself in the culture and be able to communicate with the people there. Recognizing the importance of embracing conversation to really experience the culture, he spent the months leading up to his trip learning Spanish with Rosetta Stone, chronicling his journey and progress along the way for the world to see.

The campaign will show Peter beginning his learning process in Los Angeles, putting what he’s learned to the test in-and-around his neighborhood. Next, he’ll journey to Havana, leaving the beaten path during his exploration, and illustrate how knowing the language enables you to connect with people in a way that wouldn’t otherwise be possible.