Roads are closed, school is canceled, and the game is on in this great new ad for Nike entitled Snow Day.
The Snow Day ad features Rob Gronkowski, Ndamukong Suh, LeSean McCoy, Luke Kuechly, Odell Beckham Jr., Ben Roethlisberger, Paul George, Paula Findlay, Antonio Brown, Marlen Esparza, Eric Weddle, Lauren Fisher, Marcus Mariota, Sydney Leroux, Le’Veon Bell, Draymond Green, Eugenie Bouchard, Steven Stamkos, Elena Delle Donne, A. J. Green, and Carli Lloyd.
Below, Nike goes behind the scenes during the 'Snow Day’ shoot and talks to the athletes about their favorite memories in the snow.
Creative Credits:
Client: Nike
Project: North America Cold Weather | "Snow Day"
Advertising Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Chris Groom, Stuart Brown
Copywriter: Brock Kirby
Art Director: Lee Jennings
Producer: Jeff Selis
Agency EP: Matt Hunnicutt
Designers: Edgar Morales, Seth Shelman
Studio Manager: Alicia Kuna
Motion: Sarah Gamazo, Jeff Ackley, Oliver Rokoff, Adam Sirkin
Color/Retouching: Frazer Goodbody, Saskia Thomson
Digital Production: Patrick Marzullo, Ben Oh, Evelyn Loomis, Jenna Simon
Digital/Social Strategy: Reid Schilperoort
Head of Production: Ben Grylewicz
Executive Creative Directors: Mark Fitzloff / Joe Staples
Production Company: Biscuit Filmworks / Revolver
Director: Steve Rogers
Executive Producer: Shawn Lacy/Holly Vega/Dana Balkin
Line Producer: Jay Veal
Director of Photography: Alwin Kuchler
1st AD: Craig Owens
Editorial Company: Joint Editorial, Portland
Editor: Peter Wiedensmith
Assistant Editor: Dylan Sylwester
Post Producer: Jen Milano
Executive Producer: Leslie Carthy
Operations Director: Mary Zuleger
VFX Company: The Mission
Lead Flame: Joey Brattesani
Animation Director: Piotr Karwas
On-Set Supervisor: Michael Gibson
VFX Producer: Diana Cheng
Managing Director: Michael Pardee
Executive Producer: Ellen Turner
Music+Sound Company: Joint Editorial
Sound Designer: Noah Woodburn
Song (if applicable): The Payback
Mix Company: Joint Editorial
Mixer: Noah Woodburn
Producer: Jen Milano
Production Company: Zach King Vines, Los Angeles
Director/Editor: Zach King
Producer: Jadon Gauthier
Photographer: Gary Land
Production Company: Avenue 53
Producer: Greg Broussard