Sports fans across the U.S. can now bring their favorite Big Ten team obsession with them anywhere. To help spread the word, Red Tettemer O’Connell + Partners (RTO+P) created Big Ten Mini-Mascots and put them in baby carriers for a new campaign for the Big Ten Network’s BTN2Go.
This multi-platform mobile extension gives fans the ability to watch the network streamed live from wherever they are. Available on desktops, smartphones and tablets, the app is free for any cable subscriber with BTN in their line-up. More than just a live simulcast of games, the app is customizable to set fan’s team preferences, highlights and stats.
The spot features Big Ten fans wearing mini versions of their school mascots in baby carriers while engrossed in BTN2Go content on phones and tablets while worn shopping, at a child’s princess party, on the golf course and at a wedding. And just like full-size mascots, the mini-mascots get excited when they see their rivals.
Credits:
Advertising Agency: Red Tettemer o'Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
VP, Creative Director: Todd Taylor
Creative Director: Joey Crawford
Producers: Joe Mosca, Jeremy Koven
Account Executive(s): Carla Mote
Production Company: Phasmatrope Studios
Director: Joey Crawford
Director of Photography: Dave Morabito
Executive producer: Jon Isen
Line Producer: Jon Isen
Puppet Creators: Furry Puppet Studio
Puppeteers: Peter Bradley, Michael Bush
Editing House: Red Alert
Editor: Vic Carreno
Producer: Joe Mosca, Jeremy Koven
Sound Design: Philly Post
Sound designer: John Baker