The Government of Canada released two new psa ads for Health Canada/Drug Prevention via ad agency Ogilvy Montreal.
Smoking marijuana can seem harmless, but it can cause serious damage to a teen’s developing brain.
Last year, more than 80,000 Canadian kids used prescriptions drugs to get high, even though it can be very dangerous.
Credits:
Advertising Agency: Ogilvy Montréal, Canada
Creative Directors: Martin Gosselin, Gavin Drummond
Art Director: François Léandre
Copywriter: Mathieu Roy
Account services: Lina Castrechini, Sophie Rivet
Production: Nycole Lemonde
Director: Christian Langlois
Production: Céline Cellier / Les enfants
Music: XS Music
Postproduction: Fly Studio
Sound design: La Majeure Studio