Alien invasions, dancing dinosaurs and an international car model named Renaldo!? SuperHeroes Amsterdam launches the new ASUS ZenFone 3 with a campaign film that’s actually directed by you. The ‘street-sourced’ campaign centers on positive potential and empowering people to become anything they want. To put this into action, people on the streets of New York were invited to become the film director, and help launch the ASUS ZenFone 3 to a global audience.
Fronted by Matt Rubano and Betsy Kenney, two rising stars from New York’s Upright Citizens Brigade, the ambitious film project collected hundreds of commercial ideas from everyday New Yorkers and distilled them into one great ad for the ZenFone 3. The final film, directed by HALAL’s Nils Gerbens, combines the best commercial ideas into one amazing story – with a pretty wild ending. With the key plot points acted out and lip-synched by the comedic duo, the end result is a refreshingly honest example of crowdsourced content.
‘The Alien and the Dinosaur’ is part of a global introduction campaign for the incredible ASUS ZenFone 3 smartphone, which wants to empower users to become anything they want. The online film will be followed up with additional films and user generated content, all with the starting point of giving fans a stage to show off their potential. Next to the digital campaign SuperHeroes Amsterdam also developed a global manifesto TVC and out of home campaign.
CREATIVE CREDITS:
Executive Creative Director: Rogier Vijverberg
Creative lead: Elliot Stewart-Franzen
Graphic Designer: Krister Lima
Agency Producer: Severien Jansen
Producer SuperHeroes NY: Abby Casper
Account: Severien Jansen & Evelien Schenkkan
Production Company: HALAL
Directed by: Nils Gerbens
D.O.P.: Rutger Storm
Producer: Christine Anderton & Sara Nix
Art director: Goof Vermeulen
Editor: Amber Hooijmans
VFX: The Compound
Sound design: Hielke Praagman
Stylist: Carmen Adriana
Lead actors: Matt Rubano & Betsy Kenney
Responsible at ASUS: Anne Yao, Cindy Chang, Erik Hermanson