A List Sunglasses   +  trendy

BBDO Russia Creates A Ridiculous Ad for Semennikov Dmitry Traffic Law "I'm A Lawyer"

In Russia, some car owners conceal parts of their number plates with various things: scraps of paper, compact discs, maple leaves and other contraptions. They do it to avoid paying for parking or to avoid fines for wrong parking. But this may be deemed unlawful, and then these owners may be held accountable.

Placing a lawyer’s card instead of the things people use to conceal their number plates. All number plates in Russia feature only those letters that the Cyrillic and Latin alphabets have in common, so we placed the Cyrillic «Я» (“ya”) letter on one side of the card, and contact information – on the other side.

Advertised brand: Semennikov Dmitry Lawyer
Advert title: I`m a lawyer
Headline and copy text (in English):

Objective:
Promoting the services of a traffic lawyer

Result:
Using the «Я» letter made a non-existing number plate from the concealed one that owners were making. In this manner we told them about the services of a lawyer who can help with traffic litigation without causing potential trouble for the owners.

Credits:
Agency — BBDO Russia Group
Nikolay Megvelidze — Chief Creative Director
Alexey Starodubov — Deputy Creative Director
Arsen Mollakaev — Junior Art Director
Nikita Nikiforov — Strategic Planning Manager
Alexandra Bichaeva — Account Manager
Ekaterina Garina — Corporate And Festival Project Manager
Boris Sorokin — Business Development Manager

Manu Meyer, Executive Producer
Ivan Buralkin, Executive Producer
Alёsha Starodubov, Director Nikolay
Director Nikolay Rykunov, DOP