The Bobbsey Twins From Homicide teamed up with Wieden + Kennedy London to direct a cheeky multi channel campaign for Arla Protein. Telling the hilarious story of a man taking part in a bootcamp class whilst being licked, pawed and generally bothered by a pesky canine, the Twins succeed in talking to the average person rather than just the gym elite.
The planker remains stoic in their determination. No obstacle, big or small, shall get between them and a core as rigid as an oak. With at least 20g of protein per serving, Arla Protein keeps the body fortified. Stay strong, keep-fitters of Britain.