New work from photographer, Martin Schoeller for Qatar based news agency Al Jazeera. They recently launched a new 24-hour news network in the US last month, Al Jazeera America, to much speculation and excitement. Martin partnered with ad agency, Maude, to shoot their launch campaign which can be seen all over the city, on bill-boards, bus stops and in print. For the casting, they hit the streets to find unique, diverse and authentic people to represent their target audience, then shot them all on location with a mobile setup.
Credits:
Client: Al Jazeera America
Creative Ad Agecny: Maude
Art Buyer: Amy Salzman
Photographer: Martin Schoeller
Producer: Kids With Candy
Casting: Shadow Casting
Wardrobe Stylist: Emma Pritchard
Hair & Makeup: Jane Choi