Virgin America and Eleven San Francisco's latest ad campaign is so bad it's brilliant. The campaign, that launched today, centers on showing people how much it sucks to fly a “blah” airline, by depicting the experience of a mundane flight from takeoff to landing. The result? A 5 hour, 45 minute film on board the aptly named BLAH Airlines — a generic new airline created in the image of the soulless flight experience offered by the mainstays of the airline category. Flying under the mantra “We’ll get you there,” the film offers a real-time look at a EWR>SFO flight on Blah Airlines. The film is packed with hilarious “easter eggs” for viewers to keep watching. It’s the kind of flight you wish would stop, but somehow you can’t stop watching it.
If you have 5+ hours to kill, the full length film is below.
Credits:
Client: Virgin America
Brand Art Director, Jon Gordon
Brand Manager + Producer, Jessica Stout
Social Media Manager, Jill Fletcher
Agency: Eleven, Inc.
Chief Creative Officer, Mike McKay
Creative Director, Bryan Houlette
Senior Art Directors, Sara Worthington; Bryan Houlette
Senior Copywriter, Aryan Aminzadeh
Copywriter, Jon Korn
Copywriter, Kevin X Barth
Head of Integrated Production/Executive Producer, Anastacia Maggioncalda
Broadcast Producer — Live Action, Lindsey Wood, Mark Tobin
Director, Digital & Creative Technology, Michael Phillips
Associate Digital Producer, Amanda Punzalan
Creative Technologist, Jake Bellacera
Activation Strategy Director, Fiona Su
Director of Social Media, Maura Tuohy
Director of Client Services, Rob Garnett
Account Management Supervisor, Lily Byrne
Account Manager, Meghan Kemp
Director: Shillick
Executive Producer: Josh Ferrazzano
Producer: Bo Clancey
DP: Peter Thompson
Video Post Production: World War Seven
Editor: Kevin X. Barth
VFX Artist: Sean Pfeiffer
Additional VFX: Sean Addo
Colorist: Robert Crosby
Sound Design: World War Seven
Additional Editorial: Penny Krueger, Nick Brown/Eleven
Additional Sound Mixing: Matt Wood/Eleven