Professional football players Russell Wilson, Von Miller and Antonio Brown's publicity agent suggests that all three of them mingle with the Xbox Live community due to their lack of popularity with Xbox One players. After partaking in several social fumbles while playing "Madden NFL 17," such as crushing a television screen with a football, shaving a chunk of hair off of a fan's head, and being a sore loser, they return to the office for feedback. Their agent incredulously asks what the problem is, while Marshawn Lynch ironically jokes about how they need to work on their people skills.
Creative Credits:
Advertising Agency: twofifteenmccann
Media: Carat