A new VW iPad exclusive ad/online experience, demonstrates how far you can go on with Volkswagen's TDI Clean Diesel engines by taking them on a virtual road trip. "TDI TouchDrive", was created for Motor Trend’s and Automobile Magazine’s iMag format. It combines video, animation and interaction to educate consumers about Volkswagen’s TDI Clean Diesel technology and range.
The personalized ad uses geolocation and driving directions to provide users with four or five route options to virtually drive 795 miles in a Passat TDI on a single tank of fuel. Interactive “bubbles” with fun road trip stats, film content and info appear along with way to show how the trip might go down.
At the end, users are taken to the destination with Google Street View and can then pick a new trip. The experience automatically generates new road trips when users are connected to WiFi, or provides five pre-programmed roadtrips for those not connected.
Deutsch LA created the ad in conjunction with MediaCom and MindOverEye, who handled back-end development.
Credits:
Creative Ad Agency: Deutsch LA
Digital Executive Creative Director: Mathias Appelblad
Group Creative Director: David Kim
VP, Associate Creative Director: Scott Clark
Art Director: Christian Laniosz, Lauren Perlow
Copywriter: Ben Becker
Music Supervisor: Dave Rocco
Digital Strategist: Stuart Foster
Digital Design Director: Pelun Chen
Sr. Digital Designer: Clay Weishaar
Motion Design Director: Christian Johansson
Junior Motion Engineer: Carter Blackwood
VP, Group User Experience Director: Shaun Rance
User Experience Director: Eugene Park
SVP Creative Technology Director: Nick Velloff
Associate Technology Director: John Leung
Group Director, Integrated Business Affairs: Gabriela Farias
Director of Concept Production: Suzanne Polverino
Senior Concept Producer: Megan Enneking
Director of Digital Production: Pam Scheideler
Executive Digital Producer: Ryan Kitagawa
Associate Digital Producer: Jamie Russo
Production Company: MindOverEye, El Segundo, CA
Music: APM Music, Hollywood, CA