Vampires beware. Big things happen when you “Bask in the Sun.” That’s the tagline behind the new, fully integrated global campaign that Toronto independent creative and strategy agency Giants & Gentlemen is launching for leading global hotel brand Days Inn on September 19th, 2016.
Created for one of the world’s largest and most iconic hotel brands, the campaign marks a historic departure for Days Inn as it moves away from it’s “Best Value Under the Sun” tagline for the first time in over a decade and embraces a new brand voice and a more humorous tone.
Centering around the power of the sun, the campaign positions the hotel brand’s iconic sun logo as the hero in three new TV spots, among other creative. Each visually-driven comedic TV spot begins by bringing the viewer into three very different scenarios – an African safari, a vampire’s castle and a tranquil farm. The comedic twist in each takes place when the shining light from the sun of the Days Inn sign is revealed and completes the narrative.
The Ads:
Farmers Daughter
No Good Son-In-Law
Safari Adventure
Vampire
The Credits:
Client: Wyndham Hotel Group
Brand: Days Inn
Sr. Manager, Days Inn Brand Marketing: Jane Moldovan
Client: Realstar Hospitality
Brand: Days Inn Canada
President & COO, Realstar Hospitality: Irwin Prince
Creative Agency: Giants & Gentlemen
Creative Directors: Alanna Nathanson, Natalie Armata
Writer: Brandon Tralman-Baker
Art Director: Jordan Heidendahl
Producer: Rob Tunnicliff
Account Director: Lauren Zigelstein
Production Company: Steam Films
Director: Geordie Stephens
Director of Photography: Alex Martinez
Executive Producer: Jill Brennan
Line Producer: Lole Ramirez
Editorial Company: Saints
Executive Producer: Stephanie Hickman
Editors: Mark Paiva, Danica Pardo
Visual Effects: Alter Ego
Colourist: Wade Odlum
Music & Sound Design: Apollo Music
via: Shannon @ GlossyInc