The Toronto agency Co-Op Advertising is launching yet another award show to rather lengthy list of such award shows but this one will only honour freelancers. Freelancers Unite 2016 deadline for entries is October 10, 2016. Globe writer Susan Krashinsky reported that "Co-Op is one of the agencies that leans most on those hired guns: With a core staff of just 10 people, Co-Op brings in people based on the needs of each project. Other agencies have adopted similar models in the past. Even larger, established agencies are increasingly leaning on freelancers."
“We’re not just making TV spots and print and radio any more. There are all these other types of media. Which means you have to expand your talent roster, and work with different kinds of people on different kinds of jobs,” said Pete Ross, creative director at Co-Op.
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