NFL MVP and UGG brand ambassador, Tom Brady, announced a new fall ad campaign in tandem with UGG For Men. Legendary actor Jeff Bridges and fellow New England Patriots team member Julian Edelman joined the cast, lending their witty banter to a five-part digital series that celebrates a man’s right to Do Nothing. Launching with its first video “Song”, the campaign will run through November.
As a prerequisite to the modern man’s health and happiness, the campaign celebrates the “art of doing nothing.” Blending style, substance, and humor, the trio demonstrate how to elevate leisure time in a series of lighthearted videos showcasing UGG® for Men footwear in laidback, off-the-clock settings. Filmed in Los Angeles in partnership with Camp + King creative agency, the digital and print campaign is supported by traditional and online media channels that leverage the cast’s social communities, bringing the three larger-than-life talents together for the first time.
“The idea of ‘Do Nothing’ started last fall when I had a rare Sunday to watch football since we opened the season on a Thursday night. I relaxed on the couch wearing my favorite UGG slippers. I posted a photo on Facebook and it was history from there,” said Tom Brady, who has been the UGG® for Men brand ambassador for the past six years. “As an athlete I know firsthand the importance of sometimes taking time out to do nothing — it helps me recharge and perform when I’m on the field.”
Jamie King, Founder & CEO of Camp + King states that "Our creative team was inspired by Tom's Facebook post: UGG slippers on, feet-up and him doing nothing. This sparked the idea that instead of telling men to run faster or play harder, we would do the opposite and give men permission to do nothing.”
--ADVERTISEMENT- -
Creative Credits:
Advertising Agency: Camp + King, San Francisco, CA
Agency website: http://camp-king.com
Creative Director/CW: Jesse Dillow
Creative Director/AD: Rikesh Lal
Director of Content Production: Stacy McClain
Brand Director: Emily Dillow
Brand Manager: Kelsey Towbis
Chief Creative Officer: Roger Camp
Chief Executive Officer: Jamie King
PRODUCTION: Biscuit Filmworks
Director: Jeff Low
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Adrianne McCurrach
Director of Photography: Damian Acevedo
Production Designer: Stephen Sumney
Heads of Production: Rachel Glaub & Mercedes Allen Sarria
POST:
Editorial: Jim Hutchins (HutchCo Technologies)
Executive Producer: Jane Hutchins (HutchCo Technologies)
VFX /Finishing: Austin Hickman-Fain (Finishing Line)
Color: Sean Coleman (Company 3)
Sound: Joaby Deal (One Union Recording)