Smell the freedom in New York Fries "Knockoff" commercial, work by Toronto's Juniper Park
New York Fries has launched an all new, quality hot dog called the 'Premium Dog.' And like any other luxury brand item, you have to look out for the knockoffs.
“New York Fries is a very courageous client,” said Barry Quinn, executive creative director at Toronto ad agency Juniper Park.
“They had an interesting problem to solve: they’ve been selling hotdogs for 25 years, and now they have re-formulated them. They took something like a French fry and elevated it, and want people to expect more when they get a dog.”
Credits:
Creative Ad Agency: Juniper Park, Toronto, Canada
Executive Creative Directors Partners: Barry Quinn, Terry Drummond, Alan Madill
Art Director: Mike Schonberger
Writer: Matt Hubbard
Producer: Sharon Kosokowsky
Account Service team: Caroline Hart, Deniz Melen
Production House: Sons & Daughters
Director: Matt Swanson
DOP: Phil Lanyon
Producer: Scott Houghton
Editor: Stephen Sora
Editorial House: PosterBoy Edit
Audio House: Pirate Toronto
Music Director: Chris Tait