Dive (literally) into M&C Saatchi Stockholm's latest campaign for Com Hem, directed by the multi-awarded Gustav Johansson.
A bit of background: Earlier this year, we were appointed the lead agency for Com Hem, Sweden’s leading provider of Digital TV and broadband. Com Hem (which translates as ’Come Home’ in Swedish) has a far superior product offering: Sweden’s fastest broadband and widest range of TV and Play services. To reflect this, we developed the concept “Come Home to more powerful experiences”.
This latest campaign takes us below the surface down, down to crystal clear waters to illustrate how Com Hem’s superfast broadband enables you to stream film in pure sparkling HD.
The film was shot just outside Malta by one of the world’s best underwater photographers Eric Börjeson and was directed by Gustav Johansson (New Land).
Creative Credits:
Creative agency: M&C Saatchi Stockholm
Client: Jonas Lundquist (CMO) and Åke Balfors (Head of Advertising)
Production company: New Land
Director: Gustav Johansson
Executive Producer: Alexander Blidner
Producer: Joel Rostmark
DoP: Niklas Johansson
UW: Eric Börjeson
VFX/Post production company: Swiss
Agency Producer: Mattias Colldén
Musik: M83 – Outro