The brief:
NFL Ticket Exchange TV Spot from Grey NY — Fatherly Advice
This year’s Ticket Exchange campaign brings real NFL fans together with their favorite team’s head coach in a fun lesson on the best way to get 100% verified authentic NFL tickets. In a hidden camera set-up with a football twist, real NFL Fans buy tickets on-line from a site other than Ticket Exchange and expect to meet up with other NFL fans to buy aftermarket tickets. Instead, one of their favorite coaches, Current Carolina Panthers Coach Ron Rivera, New Orleans Saints Coach Sean Payton or former Coach Mike Shanahan and show up in disguise to offer up some “fatherly advice” on the benefits of using Ticket Exchange. Social and digital extensions that continue of the story and show behind-the-scenes content will run as well, allowing fans to see more of the excitement around being surprised by favorite coaches. Please see credits attached and link below
The ad:
The Credits:
CREATIVE AGENCY: Grey New York
Advertiser: NFL
Spot Title: NFL Ticket Exchange – Fatherly Advice
First Air Date: 8/26/16
Agency: Grey NY
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Directors: Leo Savage and Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director/Copywriter: Evan Benedetto and Stephen Nathans
Creative Director/ Art Director: Mike Cicale and Lance Parrish
Project Director: Hank Romero
SVP, Account Director: Alan Perlman
Senior Account Director: Lucy Hallowell
EXECUTIVE PRODUCTION: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Exec. Producer: Alison Horn
Townhouse VP, Producer: Bruce McDonald
Townhouse Assistant Producer: Alex Litke
Townhouse VP, Music Producer: Zach Pollakoff
Production Company: Big Block
Director: Josh + Vince
Editor (person & company): Patrick Colman & Final Cut
Post Production Company: Significant Others
Creative Director/VFX Artist: Dirk Greene
GFX Artist: Phillip Brooks
Sound Designer/Mixer: T. Terressa Tate
Music/Sound Design (person & company): BANG