This new film by Reebok Classics is the story of an innovative and pioneering brand that helped shape the destiny of modern sports performance, as well as British youth culture.
The film is a celebration of creative youth: the current pioneers who are making music, creating great record labels, making flyers and magazines. They are crafting their own future as well as shaping ours. Their story challenges us all to focus on the present and the future.
Made by The Rig Out (www.therigout.com) and directed by Antony Crook http://www.antonycrook.com/ of Ridley Scott Associates — http://www.rsafilms.com/company/rsa-u... on location in Bolton and Manchester (the birthplace of Reebok). Cinematography by Lol Crawley and a voice over by Paul Popplewell (Tyrannosaur, 24 Hour Party People).
Creative Credits:
CREATIVE DIRECTOR: Glenn Kitson
ADVERTISING AGENCY: The Rig Out
COMPOSER: Illum Sphere
AUDIO POST PRODUCTION: Tom Joyce at Factory
EDITOR: Julian Eguiguren
POST PRODUCTION / VFX
PRODUCER: Adina Birnbaum and Chris Connolly
POST PRODUCTION HOUSE: MPC
PRODUCTION COMPANY: RSA Films
PRODUCER: Jacob Swan Hyam, Michelle O’Brien for Sugar Free
EXECUTIVE PRODUCER: Melody Sylvester
DOP: Lol Crawley BSC
DIRECTOR: Antony Crook