Network Rail: Track Tests Public Awareness Campaign
We set up this test to bust the myth that sound isn’t necessarily straight forward and won’t behave as you’d think. It reflects off buildings, fences, embankments, etc, and competes with other noises in the area. Much of the train sounds actually radiate outwards, with wheels acting a bit like amplifiers. People often make the mistake that they’d know which way the train is coming from by the noise it creates, this test proves it can be pretty tricky and really not worth the risk. Take the test yourself at http://www.youtube.com/user/networkrail/tracktest
Credits:
Title/Project: Network Rail Track Tests
Creative Ad Agency: M&C Saatchi
Copywriter: Dan McCormack, Luke Boggins
Art director: Luke Boggins, Dan McCormack
Planner: Bridget McCann
Media agency: Walker Media
Media planner: Jess Treasure
Production company: Mrs Grey
Director: Alex Garzioli
Audio Post Production: Angell
Sound Post Production: Mrs Grey