There is nothing like being creative to reinvent a classic, Will.i.am has remixed the classic Otis Redding song, (Sittin' On) the Dock of the Bay, for the new Nescafe Dolce Gusto ad created by Publicis in France.
Creative Credits:
Agency: Publicis Conseil
Production: Gang Films
Country: France
Director: Variable
TV Producer: Pierre Marcus (Prodigious)
TV Producer: Benjamin Besnainou (Prodigious)
Executive Creative Director: Olivier Desmettre
Executive Creative Director: Fabrice Delacourt
Copywriter: Simon Dhamelincourt
Art Director: Quentin Schweitzer
Producer: Jean VILLIERS
Producer: Jeanne Marie de la Fontaine
Planner: Alastair Maclean
Planner: Megan Gutman
Planner: Daniel Groh
Sound: Boris Jeanne (Prodigious)
DoP: Chris Sabogal
Agency Producer: PRODIGIOUS
Post production: Karine Friang (Prodigious)
Music: (Sittin’ On) The Dock of the Bay’ Otis Redding (will.i.am remix)
Advertiser: NESCAFE Dolce Gusto
Vice President, Head of the Nescafé Dolce Gusto Global Business Unit: Axel Touzet
Head of Comunication & Marketing: Céline Colin
Marketing advisor: Irene Balascas
Account Team Publicis Conseil: Laurent Duvivier, Vanessa De Brosses, Emilie Jeanneau, Benjamin Mollier,
Gersende Boillot, Anne Combe, Louise Bolzinger, Siham Cheikh.
Social Media: Marion Meyer
Channel Planneur: Nicolas Izel
Process Manager: Nathalie Bousquet
Motion: Jean-François Clapeau
Business Affairs (Prodigious) – Carlos Serrano, Till Buisson, Romain Busnel