As part of the NOT NORMAL campaign MINI wanted to thank their fans with messages created to bring a smile to their faces. A series of bespoke salutes across 5 consecutive posters, matched the colour and model of MINI that they were celebrating.Messages like 'Who da man? You da man! And 'You know what they say about big boots? Big storage!
Owners had the opportunity to star in the ads by giving a wave. They then got to drive by themselves on a poster seconds later.But MINI didn't stop there. They bought them breakfast, washed their MINI, took care of dinner, filled their tanks with petrol and even put them in their partners good books. All communicated across posters which took them to an experiential area for their treat.
Credits:
Agency: Iris
Client: MINI UK
ECD: Shaun McIlrath
DCD: Dave Newbold / Jim Eyre
Copywriters: Dave Newbold/ Dave Feldman/ Shaun Mc Ilrath
Art Director: Jim Eyre
Designers: James Butt / Peter Brown