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KENZO "The Realest Real", a movie by Carrie Brownstein

Fashion house Kenzo Paris keeps the momentum rolling, on the heels of the mesmerizing Spike Jonze video promoting its new Kenzoworld fragrance, its Creative Directors Humberto Leon and Carol Lim have debuted another film to promote the brand's Fall/Winter 2016 collection, "The Realest Real."

With social media ever more present in our lives, blurring the barriers between ordinary and famous, for KENZO's Fall-Winter 2016 film Carol Lim and Humberto Leon have invited writer/ Director Carrie Brownstein to take a look at the invisible digital walls that separate us from our favorite personalities and icons, and the curious conceit of a dream come true. Carrie Brownstein's short film for KENZO, The Realest Real, is a humorous exploration of the fickle and instant world of the internet.

The idea: "we started by talking about fandom and the way that fans converge with their idols through screens and technology in this much more complex and multi-faceted way," explained Brownstein in a Q&A provided by brand. "It is about the idea that you can kind of insert yourself into the narrative of someone's life, and into your idol's life, through visuals, through songs etc. To create a cultural dialogue with these subjects. It became about exploring ideas of fantasy and projection, but taking a more absurdist view of that, when fantasy comes slamming into reality. I wanted to explore what could be the end result of idealization pushed too far."

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