Isabelle Farrugia handbagsare the new antidepressants. With the impending launch of its new collection, the French brand of python handbags and small leather goods, Isabelle Farrugia, entrusted its communication to the independent advertising agency Gloryparis. Based on the fact that « Bag Is The Best Medicine », the agency’s campaign subtly tackles the fashion universe with its originality, while reinforcing the brand’s identity and desire to make women forget about everyday troubles. Creative Credits: Advertising Agency: Glory Paris, Paris, FranceCreative Directors: Hugues Pinguet, Arnaud le BacquerArt Directors: Leslie Guilmin, Gabriel BonnefondPhotographer: Sascha HeintzeSales Manager: Alain CouveStylist: Matthieu PabiotArt Buyer: Catherine MahéEditing: DtouchPR: Astrid Garandeau