The beautiful new ad stars Mexican model Iliana Paredes, who has been deaf since birth for the Mexican cosmetics company Bissú Cosméticos. The commercial debuted earlier this week at the International Week of the Hearing Impaired with Iliana who is part of the 70 million people in the world who watch ads each day that doesn’t speak their language. “I listen to my heart. It is the only thing I can hear. Look at my hands, my heart speaks through them,” is part of the campaign’s powerful message.
“Look at the way she expresses herself, her movements are like a piece of art. Watching someone speaking from her heart and using her hands as grammar means is pretty exciting” says Humberto Polar, Creative EVP for FCB Mexico.
CREDITS:
AD AGENCY: FCB, Mexico
CREATIVE DIRECTOR: Ana Noriega/Úrsula de la Sotta
COPYWRITER: Ana Noriega
ART DIRECTOR: Edgar Rodríguez
PRODUCER: Julio López/Héctor Méndez
CREATIVE AGENCY: FCB
ACCOUNT MANAGERS: Jimena Macías/Victoria Boisbouvier
PLANNERS: Rocío Fernández
EDITOR: Eduardo García
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: By Numbers
PRODUCTION COMPANY: Postal Films
PHOTOGRAPHER: José Luis Castañon/Norman Christianson
EXECUTIVE PRODUCER: Lulú de la Chica y Omar Uscanga
DIRECTOR: Norman Christianson