The story...
In the video members of society from all walks of life including doctors, students, parole officers and teachers are hypnotised into temporary illiteracy, and then asked to perform basic tasks such as reciting the alphabet, telling the time or writing their name. The fascinating social experiment shows how even a temporary loss of literacy turns their worlds upside down. Everyday tasks become impossible to execute – and even dangerous. In the video, a doctor is seen unable to read a medicine bottle and a playwright cannot read the script she’d penned herself.
Launching before world leaders and government officials meet at the UN Summit for Refugees and Migrants as well as President Obama’s Leaders’ Summit on Refugees, on 19th and 20th September, the film aims to encourage people to take action by signing a petition to put education at the forefront of discussions at the summits. If successful, this will set in motion a plan to provide 1 million refugee children with an education by the end of the school year.
The Credits:
Agency Don't Panic:
MD: Joe Wade
Project Lead: Helen Jackson
Project Assist: Ellie Moore & Josh Clarricoats
Creative: Saxony Goodwin, George McCallum, Tom Loader & Maria Goucha
Production – Pulse:
Director: Sam Wrench Producer: John Bannister Project Lead: Stephen Whelan Sound Design: Simon Little
Client One.org:
Creative Director: Meagan Bond
Chief Marketing Officer: Roxane Philson
--ADVERTISEMENT- -