The brief:
Entertaining, opinionated, off-beat and fearless. Bad-ass, independent and free-willed. Lauren Hutton, Adwoa Aboah, Hari Nef, Pum Lefebure and Jillian Hervey fronts H&M's new campaign for autumn 2016, accompanied by a new version of "She's a lady", created and performed by the duo Lion Babe.
The ad:
The Credits:
Agency: Forsman & Bodenfors
Director: Gustav Johansson
Styled by Robert Rydberg
Music: "She's a lady", remixed and performed by the duo Lion Babe