The Story:
Marriott Rewards, Marriott International's loyalty program, today launches a new global advertising campaign from Grey New York. Real members tell their real stories, special moments, in their favorite locations showcasing the joy of travel and Marriott Rewards portfolio of 18 hotel brands.
Shot in some of the world's most sought-after destinations from Grand Cayman to Venice, the "You Are Here" campaign uses eye-catching techniques, including cinemagraphs to convey stories that are emotional, meaningful and inspirational to travelers everywhere.
The ads will run on U.S. television, Facebook's new mobile experience, Canvas, and multi-platform sponsorship with CNN in over 126 countries. Marriott Rewards members will be invited to share their own travel moments on their website and on Marriott Traveler, the company's digital travel magazine. Members can also explore the Experiences Marketplace which provides once in a lifetime experiences.
The Ad:
Deeper into the work:
The Credits:
CREATIVE AGENCY: Grey New York
Advertiser: Marriott International
Spot Title: You Are Here — Grand Cayman
First Air Date: 9/15/16
Agency: Grey, NY
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Leo Savage, Jeff Stamp
Senior Creative Director: Asan Aslam, Noah Will
ACD/Art Director: Brian Mekjian
ACD/Copywriter: Ryan McCarthy
Art Director: Garam Park
Designer: Robert Jencks
Project Manager: Rachel Moser
Managing Director: Chris Ross
SVP, Account Director: Nadine Falco
VP, Account Director: Ilisia Shuke
Senior Account Executive: Suzie Wyman
Executive Strategy Director: Tony Lederer
Strategy Director: Rogério Colantuono
EXECUTIVE PRODUCTION: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Head of Integrated Production – James McPherson
Townhouse Exec. Producer: Kim Kietz
Townhouse Producer: Alexander Kramer
Townhouse Music Producer: Benjamin Dorenfeld, David Lapinsky
Production Company (location): B-Reel (Los Angeles)
Director: Tom Malmros
Director of Photography: Christian Haag
Editor (person & company): Brand New School
Music/Sound Design (person & company): Heard City