In response to an overwhelming number of people voicing dissatisfaction with the quality of mystery fabric clothing, Cotton Incorporated and DDB New York created "Cotton or Nothing," a campaign that launched with an unbranded protest in the Meatpacking District during NYC Fashion Week.
Credits:
Creative Ad Agency: DDB, New York
Production: Nexus Interactive Arts
Country: United States of America
Director: Evan Bohem
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Joseph Cianciotto
Creative Director: Cassandra Anderson
Art Director: Lea Ladera
Copywriter: Melissa McCarthy
Producer: Anna Richmond
Senior Copywriter: Kimb Luisi
Senior Copywriter: Dan Young
Executive Producer: Teri Altman
Executive Producer: Luke Ritchie
Head of Broadcast: Ed Zazzera
Account Director: Debbie Broda
Management Supervisor: Lauren Roberts
Account Supervisor: Lauren Solomon
Brand Planning Director: Jennifer Fox