Christina Applegate has trouble with her lawn statue in #sparklingtruth ad. New work from the creative agency Zambezi, with a social media campaign called “Sparkling Truths” for glaceau’s newest brand, fruitwater – a zero-calorie, naturally flavored sparkling water beverage.
This spot “Lawn Statue” stars Christina Applegate and shows the actress in a perfectly imperfect moment. This is the kickoff to the social media campaign where busy modern women are encourage to share their own “Sparkling Truths” on Twitter, with a chance to win a week with a personal assistant.
CREDITS:
Creative Agency: Zambezi
Founder/Executive Creative Director: Brian Ford
Founder/Managing Director: Chris Raih
Creative Director: Madeleine Grandbois
Art Director: Kristen Mann
Senior Copywriter: Chelsea Dubois
Junior Copywriter: Christy Lin
Director of Account Services: Pete Brown
Communications Director: Nicole Bush
Assistant Account Executive: Amanda Tutora
Designer: Tanja Caduff
Executive Producer: Alex Cohn
Producer: Carolyn Lu
Editor: Paul Oh
Director of Digital: Pete Mertz
Senior Digital Strategist: Poppy Thorpe
Senior Digital Producer: Alvaro Chacon
Production Supervisor: Haleh Shoa
Production Company: Pretty Bird
Director: Matt Piedmont
Co-Founder/Executive Producer: Kerstin Emhoff
Executive Producer: Ali Brown
Head of Production: Tracy Hauser
Line Producer: Nate Young
Director of Photography: Giles Dunning