Saatchi & Saatchi New York's latest work for Cheerios is a touching ad that shows a devoted father pushes himself to the limits to provide for his family, only to realize that his young son needs nothing more than having a simply breakfast with him.
Creative Credits:
Agency: Saatchi & Saatchi New York
Client: General Mills
Creative Director: Johnnie Ingram
Executive CD: Justin Ebert, Peter Moore Smith
Executive Producer: Dani Stoller
Head of Content Production: John Doris
Chief Production Officer: Tanya LeSieur
Production Company: Community Films
Director: Matt Smukler
Producer: Carr Donald
DP: Tami Reiker
Production Designer: Stepherd Frankel
Editorial: Beast NY
Editor: Jim Ulbrich
Assistant Editor: Elmer McCarty
Producer: Mark Reyes
