One hundred and fifty-seven years after its founding, Burberry continues to reinvent its approach to luxury marketing. In this project, we’re working with Burberry to re-imagine how brands can deliver beautiful, emotional experiences across different devices and screens, while reaching a key audience — millennial consumers.
Burberry Kisses lets you send personal messages to loved ones that are sealed with your actual kiss, and can be dressed up in a real Burberry lipstick color. Through the magic of modern browsers and display ad technologies, we’re able to deliver a beautiful experience to millions of people across the web. Burberry Kisses doesn’t look or feel like a traditional ad, but instead, it’s a personal interaction that forges a deeper connection between users and the brand.
The Brief:
Create an emotional connection between the Burberry brand and millennial consumers, who easily tune out traditional fashion and beauty marketing.
Insight:
A kiss is one of the most iconic and personal symbols of human emotion — a means of not only bringing people closer together, but also of forging a deeper connection with the Burberry brand.
The Concept:
A rich experience that lets you send personal messages to loved ones, sealed with a virtual imprint of your real kiss; all while contributing to a broader story of the world’s love.
The song is "Evergreen Love" by Misty Miller.
Credits:
GROW — Creative Ad Agency
DREW UNGVARSKY — Creative Director
BRIAN WALKER — Tech Director
MATT CLACK — Lead Creative
TODD LOWER — Lead Producer
RICKY WILLIAMS — Lead Developer
MATT CAMPBELL — Lead Developer
MIKAEL EMTINGER — Lead Developer
JOE BRANTON — Lead 3D Artist
BRUNO PORRIO — Art Director
ERIC GREEN — Production Director
SONYA PARKER — Producer
JASON LEVESQUE — Animator
JOSH NEWTON — Designer
MARK LUNDIN — Developer
JR SMITH — Developer
GABE MOLOCHKO — Developer
DARIUS PILAPIL — Developer
DANIEL BURKE — Developer
WILL JARDINE — Developer
JEFF PENANO — Developer
BILLY KURILKO — Developer
BENJAMIN BLUNDELL — Developer
NOAH LI — 3D Artist
JUAN RUBIO — 3D Artist
ERIC LOHMAN — Creative
JASON FUGH — Content Artist
MARLEIGH CULVER — Content Artist
Google Credits:
AMAN GOVIL — Head of Advertising Arts
MIKE GLASER — Product Marketing Manager
FLAVIA SIMON — Product Marketing Manager
SANDRA NAM — Executive Producer
SHANA OPPERMAN — Producer
[via: Google Art, Copy, & Code]