Football is back! And nearly 30 years after crossing paths in Seattle, football legends Bo Jackson and Brian Bosworth find themselves once again on a collision course – but this time with a very different result – in a new advertising campaign debuting online today for Kia Motors' award-winning Sorento. When the "MVP of SUV's" effort makes its broadcast debut this Sunday, it will mark Kia's third consecutive season with NBC's "Sunday Night Football," and offer a new twist on Tecmo Bowl, still considered one of the best sports video games ever nearly three decades after its release.
Blending live action footage with Tecmo Bowl's signature 8-bit graphics and sound effects, the two spots – "Tecmo Bros" and "Tecmo Bo" – place the Sorento in the center of the action; and with unstoppable running back Bo Jackson behind the wheel, the advanced technology and driver assistance features of the "MVP of SUV's" allows him to dominate once more, with only Brian Bosworth standing between him and the goal line in "Tecmo Bros."
The Credits:
Agency: David&Goliath, LA
Chief Creative Officer: Colin Jeffery
Creative Director: Rick Utzinger
Art Director: Sheldon Melvin
Copywriter: Matt Kappler
Copywriter: Andy Sciamanna
Production Company: MJZ
Editorial House: Spinach
Color: Company 3
Music: Beacon Street
Composers: John Nau, Andrew Feltenstein, Danny Dunlap
Sound Design & Mix: Beacon Street