Bac's is promoting the current account switch guarantee through a new integrated campaign created by Engine. The new advert is fronted by the Switch Guarantee Guy, an ultra-smooth character who’s spreading the word that it’s never been easier for UK customers to switch current accounts.
Peter Cattaneo, director of The Full Monty, The Rocker and Lucky Break, directed the ad. It will run in 40-second and 20-second versions across all major commercial TV channels throughout September.
In the TV spot, the Switch Guy brings to life the benefits of the Current Account Switch Service through an adaptation of Isaac Hayes’ classic ‘Shaft’ theme tune. The new arrangement was conducted by iconic composer John Altman and performed specially by a 25-piece orchestra at Angel Studios.
The Credits:
Ad Agency: Engine
Executive Creative Director: Steve Aldridge
Creative Directors: Richard Worrow and Ross Newton
Art Director: Bilel Labjaoui,
Copywriter: Jenna Thomas
Producer: Rowena Jeffreys-Jones
Director: Peter Cattaneo — Academy Films
Senior Account Director: Diane Gracie
Account Director: Sam Paiolo
Account Managers: Melita McMaster, Celia Taylor
Account Executive: Phoebe Newman
Project Manager: Irene Goss
Additional Print and Digital credits
Account Director: James Fairburn
Account Director: Carole Eppleston
Copywriter: Helen Sharp
Head of Design: Guy Sexty
Designer: Dave Jupp