Ponce presents their newest ad for Axe. The campaign is based on "La Donna è Mobile" from Verdi a song that tells a universal and timeless truth: 'The woman is beautifully unpredictable', as the new Random Axe product.
Credits:AdAgency: Ponce, Buenos AiresExecutive Creative Director: Ricardo Armentano, Hernan Ponce, Luigi GhidottiCopywriter: Santiago Martin DavisArt Director: Leandro MoscaHead of TV: Roberto CarsilloInternational Producer: Jose SilvaDirector: Juan CabralProduction Company: MJZProduction Company: LabhouseExecutive Producer: Debbie TurnerProducer: Natalia MussolanaDirector of Photography: Sean BobbittEditor: Emiliano FardausPostproduction: WolfMusic: Giussepe VerdiSound: Tres Sonido