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Apple iPhone 5c TV Ad "Plastic Perfected" for the colorful

Apple's first ad for the new iPhone 5c, "Plastic Perfected"

Introducing iPhone 5c. A completely new expression of iPhone that's not just for lovers of color. It's for the colorful.

Typical classic Apple advertising, with a sweet liquid flow.

Credits:
Creative Advertising Agency: TBWA\Media Arts Lab, USA