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Tennis is Canada Campaign via Toronto's Bensimon Byrne

Celebrating an historic 2014 season for Canadian tennis.

Below, Milos Raonic returns to help promote Kids Tennis in a new PSA by Tennis Canada. Developed by Toronto ad agency Bensimon Byrne, the public service announcement highlights the positive impact tennis can have on children. Kids Tennis is a scaled-down version of the sport that ensures earlier success for children by using modified racquets, balls and nets.