Directing collective and production company Strike Anywhere helps to debut Pinterest’s new messaging feature with the truly inspiring “Say Hello” campaign. The just-launched direct messaging system now allows users to have conversations about Pins on Pinterest, igniting the spark of creative collaboration around a shared interest or project.
Strike Anywhere worked directly with Pinterest’s in-house creative team to develop and execute the campaign, coming up with a concept that would portray the exchange of ideas and share of discoveries in action. Strike Anywhere weaves three narratives across the globe to deftly illustrate the creative applications of Pinterest messaging, from the simple domestic tasks to complex technological feats.
We watch as one couple partners to create that night’s dinner, a pair adventures on the maiden voyage of a handmade canoe, and one team swaps spaceship concept art to create tomorrow’s blockbuster. The directing collective infuses the spot with a feeling of warmth throughout, as the dulcet tones of the stirring backing track give the action a dynamic drive.
With “Say Hello,” Strike Anywhere crafts a spot that simply and effectively communicates a sense of possibility and celebrates the collaborative imagination of the Pinterest network.
Credits:
Client: Pinterest
Production Company: Strike Anywhere
Director: Strike Anywhere
Line Producer: Laura Smith
Director of Photography: Michael Gioulakis
Director of Photography Japan: Jay Keitel
Editor: Josh Rosenfield
Editor: Matt Sklar
Colorist: Ayumi Ashley
Sound Design & Mix: Snap Sound
Track: Kishi Bashi “Philosophize In It! Chemicalize With It!”
Writer & Content Strategist, Pinterest: Kim O’Rourke
Creative Director of Product Marketing, Pinterest: Skip Bronkie