Schlage, a brand of Allegion that has created stylish, innovative door hardware products for more than 95 years, is reinforcing its new style-and-design positioning by launching this week “Open Possibilities” a new creative and media ad campaign with creative partners Young & Laramore.
The “Open Possibilities,” campaign and new brand messaging is dedicated to communicating that door hardware is an important part of a home’s décor, beyond just a functional necessity. Thus demonstrating that every detail in a home is an expression of the owner’s style, which is why updating door hardware is one important step toward making a home a true reflection of its owners.
As a style and technology leader in door hardware, Schlage is dedicated to creating quality products that stand the test of time while also complementing consumers’ continually evolving personal tastes.
Creative Credits:
Agency: Young & Laramore
President: Tom Denari
Executive Creative Director: Carolyn Hadlock
Creative Director: Bryan Judkins
Associate Creative Director: Scott King
Associate Design Director: Zac Neulieb
Writer: Sarah Holcombe
Art Director: Kyle Nordsiek
VP, Account Director: Brad Bobenmoyer
Senior Account Manager: Cory Schneider
Account Manager: Will Calderwood
Director of Media Planning: Megan Suttile